FLWR WRLD
FLWR WRLD
FROM ISSEY MIYAKE’S SS25 COLLECTION
“THE IDEA IS THAT OVER TIME THE PIECES MERGE WITH NATURE” LOEWE.
THE RISE OF HYPER FLORA ACCESSORIES
FASHION AND FLORA HAVE ALWAYS BEEN DEEPLY CONNECTED, WITH DESIGNERS, PRINT MAKERS AND PHOTOGRAPHERS LOOKING TO NATURE FOR INSPIRATION. BUT WHY?
IS IT A REFLECTION OF HOW FASHION, JUST LIKE PLANTS, MOVE THROUGH THE SEASONS. GROWING, EVOLVING AND CONSTANTLY CHANGING? OR MAYBE IT’S FROM A CRAVING FOR GENUINE AUTHENTICITY? PERHAPS IN THE SEARCH FOR SOMETHING MORE TANGIBLE, IN AMONGST THE EXHAUSTING, INFINITE SCROLL OF CONTENT WE CONSUME EVERYDAY. YEARNING FOR SOMETHING THAT’S ROOTED IN THE EARTH, PULLED FROM THE SOIL, SHORT LIVED AND FLEETING. AN INSTINCT.
THROUGH EVERY ERA, FLOWERS HAVE BEEN A CONSTANT IN FASHION, WITH ICONIC PRINTS, FABRICS AND PATTERNS THAT TAKE US BACK TO A DIFFERENT TIME OR DECADE.
ADDING BOTANICALS CAN ELEVATE CLOTHING BEYOND FUNCTIONALITY, TRANSFORMING THEM INTO A FORM OF DECORATION AND SELF EXPRESSION.
RE-IMAGINING FLOWERS AND FOLIAGE IN THEIR MOST SCULPTURAL FORM.
STRIPPING THE TRADITIONAL BOUQUET FROM THEIR CELLOPHANE WRAPS AND CREATING SOMETHING UNEXPECTED. BLURRING THE LINES BETWEEN NATURE AND ART, OFFERING US A FRESH TAKE ON WHAT FLORAL DESIGN CAN REALLY BE.
“WE KNOW WE CAN SPEAK FOR SO MANY FLORISTS WHEN WE SAY THIS BUT, WHEN WE LOOK AT FLOWERS, WE NOTICE THE WAY THEY FEEL IN YOUR HANDS, THE WEIGHT, COLOURS, SHAPES AND TEXTURES IN EACH VARIETY IS WHAT WE FIND TRULY INSPIRING. IT’S NOT ABOUT JUST A BUNCH OF FLOWERS IN A VASE OR SUFFOCATING THE STEMS INTO A CARDBOARD BOX TO BE POSTED THROUGH YOUR LETTERBOX ANYMORE.
THIS IS THE KIND OF WORK WHICH PAVES THE WAY FOR SOMETHING MORE, SOMETHING EXCITING. THIS TYPE OF ART IS PLAYFUL AND FULL OF POSSIBILITIES, AND WE’RE SO HERE FOR IT!!” @WEAREFLWR
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